A web/mobile based magazine dedicated to mental health and wellbeing.
Role: Founder, Project Manager
Technical Team: Samuel Soeller (Full Stack), Lisa Chen (Design), Alice He (Design)
Exec Team: Michelle Yoon (Editorial), Angela Ji (Editorial), Florence Lee (Marketing), Carly Siegel (Internal)
Timeline: Aug 2018 - Present
Tools: Figma, HTML/CSS
Mindly is a safe and creative space for individuals to share thoughts, feelings, and attitudes on topics relating to mental health and wellbeing. Creative editorial work such as informal or formal writing, artwork, photography, videos, and so much more are showcased from a diverse group of young people around the world.
- Reached more than 2.7k unique users from 85+ countries since launch.
- Increased click-through rate (CTR) by 20% after implementing bug fixes and data-driven improvements to UI/UX design.
- Published 62 creative pieces on our platform, with mediums ranging from op-eds, personal narratives, photography series, poems, and illustrations (more is on the way!).